Are you a business owner looking to increase sales and employee productivity while saving time and money? You may benefit from professional commercial landscaping.
What is commercial landscaping?
Commercial landscaping is the careful design, planning, installation, and maintenance of an outdoor space. The goal is for this space to be best tailored to your business’ needs. Commercial landscaping will both complement your business’ building and grounds and increase your business’ sales.
Top Benefits of Commercial Landscaping
Commercial landscaping can have undeniable benefits for your business.
Improved First Impressions
Just as people rarely forget their first impressions of other people, they never forget their first impression of businesses, either. This first impression can be the difference between customer acquisition and loss.
Many factors influence your customers’ first impression of your business, landscaping being one of the most essential. When customers and clients visit your business, one of the first things they see is the landscaping. Customers may not consciously acknowledge your flowers, trees, and grass. However, a messy, unkempt landscape could give your business a negative atmosphere. Conversely, a clean, well-maintained landscape could convey a positive message to your customers. It will show them that your business pays attention to detail and is dedicated to providing the best atmosphere possible.
Attracts New Customers
While commercial landscaping can have a positive impact on first impressions, it can also attract new customers. Beautiful landscaping catches the eye of passers-by, making them more likely to look in your direction. As a result, they are likely to read your sign or search for your website. Additionally, commercial landscaping could lead to potential customers asking others about your business. This increased word of mouth will lead to increased community interest in your business and customer acquisition.
Establishes Eco-Friendly Reputation
Your reputation is a huge factor when customers consider whether to visit your business or buy your product. As a business owner, you should do everything you can to create and maintain a respectable reputation within your community. There are many factors that play into your reputation. One factor that has been on the rise in recent years is the environmental awareness of businesses.
Businesses generally have a larger effect on the environment than a single individual. Due to these environmental concerns, consumers like to see that businesses are making efforts to reduce their effects on our environment. Having green space on your property can give customers the impression that your company is eco-friendly. This goes for all businesses, but it is especially true if your business is located in an urban area. Making the effort to have green space can have an overall positive impact on your business’ reputation.
Increases Sales
Many things can impact sales for a business, including high-quality prices and customer service. However, most people don’t think of landscaping as a tool to increase sales. Commercial landscaping can increase your sales for many reasons. The most significant reasons includ customer acquisition, improved general reputation, and improved eco-friendly reputation.
- New Customer Acquisition: Your new landscape is going to catch people’s attention. This leaves you likely to attract new customers and a possibility of increased sales due to a higher customer volume.
- Improved Reputation With Existing Customers: Commercial landscaping will lead to an improved atmosphere. Therefore, your existing customers may experience an improved mood upon entering your business. This could result in an increase in average transactions.
- Improved Eco-Friendly Reputation: We previously discussed how landscaping can give customers the impression that your business is environmentally conscious. With this improvement in your reputation, customers may be more likely to buy from such an equitable business.
More Variety In Space
After commercial landscaping installation, your business will have more green space on its grounds. Not only will this improve its aesthetic, it will give more space for work-related and leisure activities. Common work-related and leisure activities carried out in outdoor green spaces are:
Work-Related
- Employee Meetings: For a change of scenery, hold your work meetings outdoors. Your employees will likely be more attentive after getting a breath of fresh air.
- Meetings With Clients/Customers: Holding meetings with clients and customers outdoors has numerous positive benefits. It directs their attention towards your attention to detail, likely putting them in a better mood. This could result in greater sales.
Leisure-Related
- Lunch Breaks: You provide your employees a place to escape and unwind during their lunch hour.
- Employee Bonding: Having a landscaped outdoor area available will encourage your employees to spend time together outside. Since they have a place to gather, they are likely to spend time here during their breaks and leisure time. Your employees are likely to get to know each other better and develop improved workgroup collaboration.
More Productive Employees
Commercial landscaping can have a significant impact on your employees’ productivity for many reasons. First, according to the American Psychological Association, being able to look out of a window at a natural space improves thinking. Additionally, we all know that sitting down for long periods of the day can have harmful effects on the brain and the body. Having an outdoor place to escape to on breaks could give them the rejuvenation they need to continue being productive until the end of the work day.
Saves You Time
By hiring a professional commercial landscaper to design, install, and maintain your outdoor space, you will save yourself time that you would’ve spent hiring a one-man-show, buying products and equipment, or even handling lawn care yourself. By allowing a professional to handle the landscaping, you will have more time to spend focusing on your business. In turn, this extra focus will lead to higher sales and a thriving business.
Saves You Money
Many business owners attempt to save money by handling the landscaping themselves. They buy lawn care equipment, plants, and fertilizer, and they either hire someone within the company to do the work or the business owner does it themselves. However, attempting to handle your landscaping in this way can actually lead to an increased cost to you. Rather than buying lawnmowers and leaf blowers and hiring within the company to have a mediocre landscape, you can sometimes save money by hiring a professional company that will leave your landscape looking beautiful.
Less Stress on Business Owners
While allowing a professional to handle your commercial landscaping can result in saved time and money, it can also result in decreased stress on you as a business owner. Since you no longer have to coordinate and design your landscaping, you will likely be less stressed, leading to more focus on your business. Again, this can lead to increased productivity and sales.
Increases Property Value and Curb Appeal
One of the largest benefits of commercial landscaping is increased property value and curb appeal. When it is time to relocate your business, your landscaping will attract prospective buyers. Landscaping makes the outside of your building more aesthetically pleasing, and the future tenant will see this as a major perk. Additionally, if your landscape design has valuable elements such as irrigation, this may be another attractive factor for prospective buyers.
Saves Energy
Although it can take years, commercial landscaping can cut down on energy costs in your business. Planting trees around your building will result in eventual shade for your building. This will likely cut down on future energy costs.
Next Steps
Investing in professional commercial landscaping could have a major impact on your business. It will increase sales by attracting new customers, improving your reputation, and increasing employee productivity. Additionally, it will save you time, money, and stress. If you are looking for a team that will create the perfect landscape design for your property, look no further. Rivers Lawn and Landscape will provide professional, high-quality service that will not leave you disappointed. Contact us for a free estimate.